Customer Groups
Fresh Mart Grocery · Customer groups · printed Sep 23, 2026
Customer groups
6
Customers segmented
2,486
Highest-value group
Wholesale
Average discount
6.6%
Group comparison
Active groupsShare of total sales
Comparison matrix
Highest in rowRegular Default
Everyday shoppers on standard pricing.
Customers
1,214
+1,210
14.2% of sales
VIP
Top spenders: priority perks and the fastest points earning.
Customers
268
+266
20.5% of sales
Wholesale
Bulk buyers on trade pricing with a long credit line.
Customers
142
+140
30.4% of sales
Retail
Registered shoppers with a small member discount.
Customers
764
+762
10.9% of sales
Corporate
Cafés, caterers and offices on monthly invoicing.
Customers
98
+96
23.9% of sales
Staff
Team discount for Fresh Mart employees. Paused until Q4.
Customers
0
0.0% of sales
| Group name | Customers | Discount | Credit limit | Loyalty multiplier | Total sales | Status |
|---|---|---|---|---|---|---|
|
Regular
Default
Everyday shoppers on standard pricing. |
1,214 | 0% | $500 | 1.0× | $186,420 |
Active
|
|
VIP
Top spenders: priority perks and the fastest points earning. |
268 | 8% | $5,000 | 2.0× | $268,940 |
Active
|
|
Wholesale
Bulk buyers on trade pricing with a long credit line. |
142 | 12% | $15,000 | 0.5× | $398,250 |
Active
|
|
Retail
Registered shoppers with a small member discount. |
764 | 3% | $1,000 | 1.25× | $142,860 |
Active
|
|
Corporate
Cafés, caterers and offices on monthly invoicing. |
98 | 10% | $25,000 | 1.5× | $312,700 |
Active
|
|
Staff
Team discount for Fresh Mart employees. Paused until Q4. |
0 | 15% | $250 | 1.0× | $0 |
Inactive
|
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